Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit https://www.insightkeeper.ai (the “Site”).

Request for consent

The Site asks for your consent to use your personal data in the following cases:

• Personalised content, content performance measurement, audience data and product development

• Store and/or access information on a terminal
  
  

Find out more:

• How can I change my choice?

  You can change your choice at any time. Via the cookies configuration panel that you will find via the “Options” menu in the “Cookies” tab.

• What happens if I don't give my consent?

  Your personal data will not be used in the above cases unless we and our suppliers determine that it is in our legitimate interests to do so.

• What is the principle of legitimate interest?

  Some providers do not ask for your consent, but use your personal data if they believe it is in their legitimate interest to do so. To disable this feature, click on the "Manage your preferences" button.

• Do I have to consent to everything?

  No. You can change how your personal data is used and who is authorized to use it by clicking on the "Manage your preferences" button.

  To collect and use data, providers may do the following:

  Match and combine offline data sources

  Connect different terminals

  Receive and use device identification characteristics sent automatically

  The collection and use of the following data requires your consent, unless such collection is for security, fraud prevention, or debugging purposes:

  Use precise geolocation data
  
  

Your personal data will be processed, and information related to your device (cookies, unique identifiers and other types of data) may be stored and accessed by third-party providers and shared with them, or used specifically by this site or this application.

Some providers may process your personal data according to the principle of legitimate interest. You can object to this by managing your options below. Look for a link at the bottom of this page or in our Privacy Policy, where you can withdraw your consent.

PERSONAL INFORMATION COLLECTED

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that brought you to the Site, as well as information about how how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect the following Information:

Store and/or access information on a terminal

Partners can:

• Store information and access information stored on the device, such as cookies and device identifiers presented to a user.

Create a profile to display personalized content

To create a profile to display personalized content, partners can:

• Collect information about a user, including a user's activity, interests, sites visited or applications used, demographics, or location, to create or edit a user profile to display personalized content.

• Combine this information with other information previously collected, including from websites and applications, to create or modify a user profile for use in personalizing content.
  
  

Select custom content

To select personalized content, partners can:

• Selecting personalized content on the basis of a user profile induces data relating to his online activity, his interests, the sites he has visited, the applications he has used, his location or its socio-demographic data.
  
  

Measuring content performance

To measure content performance, partners can:

• How content was delivered and how users interacted with it, and generate reports.

• Generate reports using directly measurable, or known, information about users who have interacted with content

To measure content performance, partners may not:

• Measure if and how advertisements (including native advertisements) have been presented to and how a user has interacted with, without a separate legal basis

• Cross audience data, from or derived from a panel, with performance measurement data, without a legal basis for title “Purpose 9”.
  
  

Use market research to generate audience data

To use market research to generate audience data, partners can:

• Provide aggregate reports to advertisers or their representatives on the audiences exposed to their advertisements, using data from a panel or other device.

• Provide aggregate reports to publishers on audiences exposed to content and/or advertisements or who interacted with content and/or advertisements on their sites, using data from a panel or other device.

• Combine offline data with an online user's data for market research to generate audience data if partners have declared to match and associate offline data sources (Feature 1)

• Text in the English version: Combine this information with data already collected whether on the web or through applications.

To use market research to generate audience data, partners may not:

• Measure the performance and effectiveness of advertisements that have been served to, or interacted with, a particular user without relying on any specific legal basis for advertising performance measurement.

• Evaluate what content was presented to a particular user and how the user reacted without relying on a specific legal basis for content performance measurement.

Develop and improve products

To develop new products and improve existing products, partners can:

• Use information to improve their existing products by adding new features and to develop new products

• Creating new models and algorithms using machine learning

To develop new products and improve existing products, partners may not:

• Perform any other data processing operation authorized by another purpose within the scope of this purpose

Ensure security, prevent fraud and debug

To ensure security, prevent fraud, and debug, partners can:

• Ensure that data is transmitted securely

• Detect and prevent malicious, fraudulent, inappropriate or illegal activity.

• Ensuring proper and efficient operation of systems and processes, including monitoring and improving the performance of systems and processes used for authorized purposes

For security, fraud prevention, and debugging, Partners may not:

• Perform, under this purpose, any other data processing operation authorized for a different purpose. Note: Data collected and used for security, fraud prevention, and debugging purposes may include device characteristics sent automatically for identification purposes, precise geolocation data, and data obtained by actively scanning device characteristics. device for identification purposes without separate notification and/or separate opt-in

Technically deliver content

To provide information and respond to technical calls, partners can:

• Using a user's IP address to serve content on the Internet

• React to a user's interaction with content by directing the user to a landing page

• Use information about device type and device capabilities to present content, for example, to present a video in a format supported by the device

To provide information and respond to technical calls, partners may not:

• Perform, for this purpose, any other data processing operation authorized for a different purpose
  
  

Connect different terminals

Partners can:

• Determine, using a deterministic approach, that two or more devices belong to the same user or household

• Determine, using a probabilistic approach, that two or more terminals belong to the same user or household

• Actively scan device characteristics for probabilistic identification if users have allowed partners to actively scan device characteristics for identification (Special Feature 2)

Receive and use automatically sent device identification characteristics

Partners can:

• Create an identifier using data collected automatically from a device for specific characteristics; e.g., IP address, user agent string.

• Use this identifier to re-identify a device.

Partners cannot:

• Create an identifier using data collected through active scanning of a device for the identification of specific characteristics (e.g. installed fonts or screen resolution) without a separate user membership active analysis of device characteristics for identification purposes.

• Use this identifier to re-identify a terminal.

Use precise geolocation data

Partners can:

• Collect and process precise geolocation data in support of one or more purposes. N.B. Precise geolocation means that there are no restrictions on the accuracy of a user's location; it can be accurate to within a few meters.
  
  

YOUR RIGHTS

If you are a European resident, you have a right to access the personal information we hold about you and you can request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details set out below. Furthermore, if you are a European resident, note that we process your information for the purpose of fulfilling our contractual obligations towards you (for example if you place an order on the Site) or to pursue our business interests. legitimate, listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

CHANGES

We may modify this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

To learn more about our privacy practices, if you have any questions or if you wish to file a complaint, please contact us via legal@insightkeeper.ai